Struggling with DPDP Act Compliance? Here’s How SMEs Can Get Consent Right

India has taken a major step in protecting personal data with the Digital Personal Data Protection (DPDP) Act, 2023. For many small and medium businesses, digitization has become the norm — online sales, apps, digital forms, CRM systems, and marketing automation. But when you collect personal data, you take on a serious responsibility: protecting it and processing it legally.

And that responsibility starts with one key pillar: Consent Management

Why Should SMEs Care About the DPDP Act?

Most businesses collect customer data like:

• Names

• Phone numbers

• Email addresses

• Delivery or billing details

• Device or usage analytics

Under the DPDP Act, if you collect or process digital personal data of people in India — the law applies to you.

Failing to comply can lead to:

⚠️ Hefty penalties

⚠️ Customer trust issues

⚠️ Business disruptions during audits

⚠️ Legal liabilities

The good news? With the right systems, compliance can be a trust-building opportunity.

Consent: What the DPDP Act Really Requires

The law is very clear. Consent must be:

• Free (no pressure or tricks)

• Specific (not a blanket “allow everything”)

• Informed (clear purpose explained in simple language)

• Unambiguous (real, positive action — not pre-ticked boxes)

• Easy to withdraw (customers can change their mind anytime)

Businesses must also:

✔ Ask only for data needed for a clear purpose

✔ Prove that consent was taken

✔ Stop using data if consent is withdrawn

✔ Maintain a grievance redressal system

What Will Put You at Risk?

Many businesses are unknowingly violating compliance by:

❌ Using one generic privacy notice everywhere

❌ Collecting more data than necessary

❌ Making it difficult for users to opt out

❌ Not keeping records of who gave consent and when

❌ Sharing data with vendors without proper controls

A data breach or complaint could trigger investigation and penalties. Having the right practices in place matters.

Good News: Compliance Can Build Trust & Growth

Customers prefer businesses that respect their data. Transparency = stronger loyalty.

When customers see:

• Clear explanations

• Real choices

• Safe handling of data

…they feel confident using your digital services, leading to better engagement and conversions.

How CyBelt Helps You Stay Compliant

CyBelt supports SMEs and enterprises by offering end-to-end consent compliance solutions:

🔷 Consent Management System Setup: Collect, record, track and manage user consents — always compliant.

🔷 Customized Privacy Notices & Policies: Easy-to-understand formats aligned to your business model.

🔷 Data Mapping & Process Assessment: Know what data you collect, where it goes, who uses it.

🔷 Right-to-Withdraw & Grievance Solutions: Systems your customers can actually use — and you can confidently demonstrate in audits.

🔷 Security Controls & Monitoring: Ensure personal data stays protected from threats and misuse.

🔷 Training for Staff: So marketing, sales, and support teams understand correct handling practices.

We don’t just help you comply — We help you earn customer trust.

Ready to Comply with Confidence?

The DPDP Act isn’t just a regulation. It’s a chance to become a more trustworthy and competitive business.

If your organization handles personal data, let’s get your consent process right from Day One.

Book a consultation with CyBelt today. Protect your customers. Protect your business. Build trust that grows with you.